PETA might have scored a win by getting Nabisco to change the design of their Animal Crackers cookie boxes, but one of their campaigns in Maryland didn't go over exactly as well.
The animal rights group put up billboards in Baltimore urging people there to stop eating crabs, setting off pretty strong reactions from residents.
For those of you who don't know, Baltimore has a HUGE crabbing industry and the people there are very proud of it.
The billboard, which features a photo of a crab along with the words, "I'm me, not meat. See the individual. Go vegan," was erected right as the city prepares for its Baltimore Seafood Festival in September.
The owner of Jimmy's Famous Seafood, Tony Minadakis, called the advertisement, "pretty tone-deaf."
Others on social media have similar (and pretty funny thoughts):