The buyers for the "Brady Bunch" home located in Studio City, California has finally been revealed - it's HGTV.
David Zaslav, the CEO of Discovery, announced the purchase during an earnings call on Tuesday, saying the network bought the house for a new renovation series that promises to "restore the home to its 1970's glory."
“One of our projects for HGTV will speak to those ‘Brady Bunch’ fans on the call,” he said. “You may have heard that the house from the iconic series was recently on the market in California. I’m excited to share that HGTV is the winning bidder and will restore the ‘Brady Bunch’ home to its 1970s glory as only HGTV can.”
“More detail to come over the next few months but we’ll bring all the resources to bear to tell safe, fun stories about this beloved piece of American TV history,” Zaslav said on the call.
Former *NSYNC superstar, Lance Bass, announced last week that the buyers had accepted his bid that was well over the initial asking price of $1.885 million. But, Bass says after the deadline passed, a "Hollywood studio" came in and outbid him.
“The next day, due to ‘unforeseen circumstances’ the same agent informed us that there’s another Corporate Buyer (Hollywood studio) who wants the house at any cost.”
Marcia Marcia Marcia! Im feeling heartbroken today. As many of you may have heard, we placed the winning bid on the iconic Brady Bunch house—at least that’s what we were told. The agent representing the estate informed us we made the winning bid (which was WAY over the asking price) after the final deadline for all offers had passed—even writing up the “winning bid” for my team after informing me of the good news. Isn’t a deadline a deadline? This was a dream come true for me and I spent the night celebrating amongst friends, family, and fans alike. The next day, due to “unforeseen circumstances” the same agent informed us that there’s another Corporate Buyer (Hollywood studio) who wants the house at any cost. We were prepared to go even higher but totally discouraged by the sellers agent, they will outperform any bid with unlimited resources. How is this fair or legal?? How can I compete with a billion dollar corporate entity? I truly believe I was used to drive up the price of the home knowing very well that this corporation intended on making their offer and it’s not a good feeling. I feel used but most importantly I’m hurt and saddened by this highly questionable outcome. I just hope it is not demolished. Thanks for all the love and support. #CrushedDream #ShadyAF #DouglasElliman #ShadyBrady To make me happier you can register and vote November 6th!
The 'Brady Bunch' home is a three-bedroom, three-bathroom house that was used for exterior shots in the sitcom about the blended family that aired from 1969 to 1974. It was called the "2nd most photographed home in the United States after the White House," in a listing for the property.
The real estate ad also bragged about the property's lush backyard gardens and lawn.