Have you seen this girl around?
She's been spotted all over, modeling for top products and companies.
Friday night in Downey. I can get down with this arcade life! I’m noticing Downey is a family-centered town. Would I have come to Del Rio Lanes with my parents? Were the “parents” I grew up with and loved unconditionally just fictional characters Brud decided to create and implement into my brain? Here we go, I feel the tears coming. I gotta go.
Her name is Miquela.
Miquela is not a real person.
Now, there's a good chance you figured that out. Many people have. In spite of that, she's quickly becoming a star on social media and is racking up the fans.
Since she joined Instagram in 2016, the now 19-year-old model, has amassed 1.2 million followers.
She's from Downey, and she's been seen all over the place, hanging out with all sorts of people.
She advertises for clothing companies like Proenza Schouler, Coach and Balenciaga.
She touts the results of hair products from OUAI.
She speaks up for Black Lives Matter.
She releases songs on Spotify.
She does everything, and she's influencing people like crazy.
Interestingly, it isn't clear if Brud, Miquela's creator, is getting paid for all of these advertisements. Brud refuses to comment on their profits, but some research has found that at least some of the partnerships pull in paychecks for the company.
Some say that this type of advertising could cause major problems.
Jennifer Grygiel, a social media professor at Syracuse University's Newhouse School, talked to CNN about the issue.
"It's not obvious [she's a CGI], and it's not obvious on the post level. When I was growing up, at least we knew Barbie was a doll. For over two years now, there could be people, teenagers especially, who thought [Miquela] maybe was a person. We need the brands to disclose. We also need these companies to help so they're not facilitating and participating in this mass deception."