In his twenties, Justin Gold was working at a restaurant in Boulder, Colorado and was a "lover of the active lifestyle".
While also a being a vegetarian, Justin was in search of a portable, healthy snack to help fuel his workouts.
One of his favorite foods was peanut butter and when he searched for a peanut butter based snack he noticed something…
Why did peanut butter only come in two choices; smooth or crunchy?
This lead him to begin experimenting and making his own peanut butters at home – and without knowing it a business idea began to hatch...
Listen to Bill tell you the story of "Justin's" nut butter!