Starting June 9th, you can buy a death wish at your local Walmart.
Death Wish Coffee that is!
In 2012, Mike Brown was trying to find a coffee that was both strong (REALLY strong) and delicious for his customers in his small coffee shop in Saratoga Springs, NY. So he went to work blending beans and roasting it in just the right way to create, what he says is the 'World's Strongest Coffee.'
Well, a strong coffee needs a good name, and a good logo, so the skull and crossbones packaging of 'Death Wish Coffee' was born.
In 2016, he ran the ad above during Superbowl 50 to promote his coffee. It got a lot of attention and got people talking about his coffee.
The company says their organic and 'free-trade' coffee is 200% stronger than a typical cup and has 59 mg of caffeine per ounce.
Yes, you read that right.... 59 mg PER OUNCE!
So, how does that compare to other coffee?
- A generic cup of regular 8-ounce coffee has 128 mg
- A Starbucks venti (20 oz) has 475 mg
So, if you do the math, you'll find that an 8-ounce cup of Death Wish Coffee has 472 mg!!!
A 20-ounce cup has a whopping 1,180 mg!
So, Death Wish Coffee is clearly not for the faint of heart! But it probably won't kill you, IF you take it easy.
According to the Mayo Clinic, you can consume about 400 mg a day of caffeine (3-4 cups of coffee) safely. Anything over that can cause a whole host of symptoms like jitters, increased heart rate, insomnia, and migraines. And really overdoing it on caffeine can cause heart arrhythmia, so BE CAREFUL! (YES, we're talking to YOU Jennifer Jones Lee!)
But, if your mind is set on a death wish, then get yourself to one of the more than 1,600 Walmarts that will be carrying Death Wish Coffee starting June 9th. Or, if you can't wait that long, buy it online.