When most people log onto the internet, they know that it can be filled with miserable, rotten people who are just looking to make someone else's life miserable and rotten.
And that's just the comment section on YouTube.
The good news, unless you go looking for them, you'll never know about some of the deepest, darkest corners of the internet, where young men go to complain about women, and encourage each other to commit acts of violence against the "Chads" and "Stacys" of the world.
Before he allegedly killed 10 people with a van in Toronto, Alek Minassian allegedly took to his Facebook page to post message, using the same kind of language and memes found in the "Red Pill" and "Incel" communities.
A screenshot of the post quickly went viral online:
“Private (Recruit) Minassian Infantry 00010, wishing to speak to Sgt 4chan please. C23249161. The Incel Rebellion has already begun! We will overthrow all the Chads and Stacys! All hail the Supreme Gentleman Elliot Rodger!”
A few things are going on here:
What are incels?
An "Incel" is shorthand for "Involuntarily Celibate," usually self-applied by men online who believe that women will never sleep with them, or because of some imagined grievances women have perpetrated on him (i.e. the woman refuses to sleep with him. There's a common thread with these guys.)
Incels gather together on message boards like 4Chan and Reddit. Before it was shutdown, /r/Incels was one of the popular communities online where men talked about their hopelessness with women in posts that also contain sexist, or racist rants.
"Chads" are normal, good-looking men who generally don't have problems getting laid (every Chad is the high school quarterback superstar at school).
"Staceys" are a lot like "Chads," but the female version. They're popular, beautiful, well-known, and only sleep with 'Chads' and never any Incels out there.
At the center of Minanssian's post, is his admiration for Elliot Rogers, the student who killed six people in Isla Vista, California in 2014. Rogers left behind a series of videos that detailed his sexual frustration as the motivation for the violence. Since the shooting, Rogers has become something of a hero figure to the Incel community, with many wanting to emulate the killings the student carried out.
These groups have become so concerning, the Southern Poverty Law Center added misogynistic organizations to their list of hate groups earlier this year. Heidi Beirich, the director of the SPLC's Intelligence Project, told NBC News that the incel community consisted mostly of young men who have found a home on 4Chan and Reddit.
“They’re young, frustrated white males in their late teens into their early twenties who are having a hard time adjusting to adulthood. They’re the same kinds of people you find in white supremacy writ large,” Beirich said. “They have grievances about the world they’ve placed onto women and black people.“