New LGBT Ads Ask For More Than "I Do"


The Ad Council's new TV spots out this week say granting marriage to same-sex couples wasn’t enough.

The 77-year-old nonprofit’s new campaign is called “Beyond I Do.” The Ad Council says it’s still legal in more than half the states to do things like fire or evict someone based on their sexuality or gender identity.

The TV commercials start happy – showing marriage scenes. But then things go wrong. In one, a lesbian couple in Michigan finds out their pediatrician “prayed on it” and refuses to care for their newborn. In another, a teacher from Ohio is fired because her bosses suspect she’s gay.

The website BeyondIDo.org has more stories of people who say they were discriminated against for who they love.

The Ad Council says California is one of 19 states, plus Washington, D.C., that "fully protect against discrimination in housing, employment, and public places like stores or restaurants based on a person’s sexual orientation and gender identity."

The Ad Council’s first pro-LGBT project targeted school bullying in 2008. Celebrities like Wanda Sykes and Hilary Duff schooled teens on why it’s insulting to say, “That’s so gay.”


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