A PSA Featuring Fake President Obama is Scary AF

Former president Barack Obama appears in a rather off-putting message on fake news...sort of.

You see, while the video shows Obama speaking...it really isn't him; instead it's the filmmaker Jordan Peele using a "deepfake" technology tool called FakeApp.

This PSA, brought forth in partnership with Peele's brother-in-law and Buzzfeed CEO Jonah Peretti, is meant to warn people not to trust digital misinformation brought forth by new technology.

The idea came after the site published a report on what the future of fake news could look like.

Aviv Ovadya, a technologist who predicted that misinformation would spread during the 2016 election, told reporter Charlie Warzel that technology is advancing to allow users to distort audio or video and make it seem real. Such tools could be used to create pornographic videos with celebrities’ faces superimposed or have world leaders appear to make outrageous or potentially dangerous statements.

“What happens when anyone can make it appear as if anything has happened, regardless of whether or not it did?” Ovadya told BuzzFeed News.

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