Lucky Charms Adds Unicorn Marshmallows to Their Cereal

Lucky Charms' parent company General Mills has made the most magical change to it's iconic cereal...UNICORNS Y'ALL.

The company has made the first marshmallow change in over a decade and is added to the others; hearts, stars, horseshoes, clovers, blue moons, rainbows and red balloons.

General Mills’ CEO Jeffrey Harmening says the marshmallows and the cereal's delicious taste are the key to increase sales for the brand.

"Lucky Charms, when we were talking about no artificial colors and flavors, you know customers didn't really care that much, but when we started talking about marshmallows again, the business started to grow.

What has happened is that people have taken out ingredients that consumers didn’t want and I’ve been asked, so what’s going to happen next? Well, what’s going to happen next is that people are going to get back to things that they always wanted—how good does something taste, how convenient is it and value. So, things that taste good with simple ingredients.”

A bit ago, Lucky Charms also added Frosted Flakes Lucky Charms and Chocolate Lucky Charms to it's lineup...but let's be real, we all are going for the unicorn one!

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