Mexican teen YouTube star Juan Luis Lagunas Rosales, known as “The Pirate of Culiacán," was gunned down by a notorious drug lord after he insulted him in a video.
17-year-old Rosales posted a video of himself drunk calling out Nemesio Ocegera Cervantes, also known as 'El Mencho.' Rosales can be heard saying:
"El Mencho can suck my d**k."
El Mencho is one of Mexico's most dangerous drug lords and is the leader of the New Generation cartel in Jalisco.
Rosales was shot 18 times, and authorities had to identify him by his tattoos. Before he was brutally killed, he had garnered over a few million Facebook followers and more than 300,000 followers on Instagram.
His internet fame even landed him spots in music videos and at promotional events.