Kim Kardashian West is expanding her beauty line to include a new line of fragrances. She released three new scents on Wednesday and the sales were explosive.
Kardashian West didn't do a typical launch with magazines crammed full of ads with samples, no one outside of her circle was given advance opportunity to get a whiff of Crystal Gardenia, Crystal Gardenia Oud, or Crystal Gardenia Citrus. A limited 300,000 bottles were made and are expected to sell out quickly.
Kim says that her recovery from being robbed in Paris last fall inspired the packaging. She claims that crystals helped her with managing her anxiety and you can tell that the bottles lean heavily on that theme.
Her social media savvy has paid off, sales topped over $1 million in just the first hour and by the end of the day she had sold more than $10 million dollars worth of her fragrance.
Read more about her process in developing the scents at Allure