With the Halloween season in the rearview mirror, Starbucks is ready to dive head-first into winter with a new inclusive advertisement and different holiday cups.
The new cups have red detailing on a white background, and has illustrations of gifts, a tree and two hands holding each other. This is coupled with a new ad campaign that features two women about to kiss, and an older white woman holding hands in a park with a man wearing a skull-cap called a taqiyah, which is often worn by Muslims.The advertisement begins with "The holidays mean something different to everyone." The 30-second animated ad also shows different races and ages interacting throughout.
A Starbucks spokesperson told CNBC that the new video marks the official start of the holiday period. "Each year during the holidays, we aim to bring our customers an experience that inspires the spirit of the season and we will continue to embrace and welcome customers from all backgrounds and religions in our stores around the world.”
The company has been known for its inclusion advocacy, with chairman and CEO Howard Schultz publicly supporting the Supreme Court's ruling on marriage equality in 2015.
Starbucks is also working to decrease the backlash it usually receives every year during the holiday season. To combat this, Starbucks is launching a new cup this season."This year's cup is intentionally designed to encourage our customers to add their own color and illustrations," said Leanne Fremar, executive creative director for Starbucks, in an online statement. "We love the idea of everyone making this year's cup their own."
CNBC reports that the coffee powerhouse has been working on the cup idea since January.
Starbucks also said that the majority of United States locations will also have colored pencils to allow customers to draw on the cups while still in the store.
According to ABC News, the company says the cups will be in stores on Wednesday.