Success From Scratch -- Hugh Hefner

Whatever you may think of Hugh Hefner and Playboy, you have to acknowledge that he created an empire literally from scratch.

He grew up in what he described as a 'conservative Midwestern Methodist' family.

He said he never really liked school, but he loved writing, a hobby that would eventually come in very handy.

After high school, he enlisted in the army and served as a writer for a military newspaper from 1944-1946. He was honorably discharged in 1946.

He went to college and graduated in just two and a half years from the University of Illinois at Urbana Champaign, with a BA in psychology and a double minor in creative writing and art.

After graduation, he wrote for Esquire magazine, but quit after he was denied a raise.

The experience at Esquire gave him the idea for a magazine that offered content exclusively to men, so he decided to start his own magazine.

He borrowed $2,000 from his mother and brother and another $6,000 from pitching friends and set about creating Playboy.  After he obtained a nude photo of Marilyn Monroe, he issued the first edition of Playboy, which sold more than 50,000 copies and became an instant hit.

Listen to Bill's segment about Hugh Hefner. 


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