Heineken released a social commentary ad that actually worked really well.
The spot starts off with people introducing themselves and talking about things that some people might find polarizing. They’re then paired off and not told anything about their new partner. After completing a series of tasks they sit down and get to know each other better.
The pairs are asked to build a ‘bridge’ a.k.a a bar as their last task. The facilitators then show the pre-recorded videos of the pairs to see how their partner reacts.
They’re given a choice between leaving or sitting down with a beer to discuss their differences.
The simple set-up of the commercial allows for the message of tolerance and open-mindedness ring through. It is a great reminder to viewers that we all probably have more in common with each other than we think.
If people focused on their similarities instead of their differences where would we be as a society?