The Vermont Teddy Bear Company is launching a line of bears that embrace physical differences.

The Limb Loss & Limb Difference Bears will feature teddies that are missing arms and legs.

Vermont Teddy Bear product designer Cassandra Clayton says the idea came when brainstorming different ways to grow the Bears That Care Program.

“We pride ourselves on having a bear for every buddy. And we thought, how could we truly meet that promise and have a bear for every body?”

Each bear is custom made with adjustments made to have the limb missing above or below the knees and elbows.

Twenty percent of the proceeds will be donated to the Amputee Coalition, a non-profit that supports those living with limb loss.

Chief Communication Officer of the Amputee Coalition Karen Lundquist says their company is excited about the collaboration.

“Partnering to create these Bears That Care helps demonstrates that every body looks different – and that’s ok. We know kids (and bear-loving adults) will appreciate being able to choose a bear with limb loss, and we appreciate that the profits help support our nationwide programs.”