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Discovery Channel's 27th annual Shark Week has kicked-off with Air Jaws: Fins of Fury, the first of 13 new shows airing through Aug. 16, when it all wraps up with Sharksanity (10 p.m.).

Shark Week is a big hit with viewers, but is it getting too sensational? George Burgess, director of the Florida Program for Shark Research in Gainesville says the Shark Week frenzy is a double-edged sword.

"I'm kind of disappointed, and I think most researchers are, too," Burgess said. "It obviously is a big draw, but I'm afraid that the programs have gone more to entertainment and less to documentary over the years."

Read more at Mashable