LA fashion brand American Apparel has stirred up a new batch of controversy with their latest ad campaign. It features what appears to be extremely young models donning their clothing, while posing provocatively as schoolgirls. In one pic a model is bending over exposing her butt underneath a miniskirt. The company calls one of their latest range of crop tops ‘Lolita’, which is in reference to the cult classic movie of the same name that featured an old man who fell in love with a 12 year old girl. Observers of the campaign have expressed their outrage on social media. 

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