LOS ANGELES (CNS) - Los Angeles City Council members -- donning eye- catching socks emblazoned with multicolored stripes, polka-dots and superheroes -- launched a sock collection drive today to benefit a downtown homeless shelter and resource center.

The socks collected during the Aug. 14-28 drive will go to the Midnight Mission, Councilman Joe Buscaino announced.

Council members posed with their pant legs lifted up to reveal their own, uniquely-patterned socks in honor of the inaugural ``Crazy Sock Day,'' a lighthearted occasion instituted after Council President Herb Wesson gifted each of his colleagues last month with gag socks.

Wesson asked fellow council members to wear the socks today and tasked Buscaino with enforcing the ``policy.''

Buscaino said the drive will be a competition among the 15 council districts. Wesson got an early start, presenting the councilman with a bag of 150 white socks.

Buscaino revealed that his strategy will be to use social media to ``engage our constituents in donating new and used socks,'' adding, ``We encourage council offices to come up with their own creative ways to promote the sock drive.''