SANTA CRUZ, Calif. (AP) — Santa Cruz authorities say a boogie boarder has died after powerful waves sent him crashing into rocks.

Officials say the man was boarding in rough waters near the Santa Cruz Lighthouse on Friday afternoon despite warnings that the surf was dangerous and he should move. The victim's identity has not been released.

The National Weather Service had issued a high surf advisory Friday, predicting swells from 11 to 13 feet.

The Santa Cruz Sentinel ( ) reports the first rescuers who tried to save theboogie boarder were injured and couldn't reach him because of the large swells.

A second set of rescue swimmers was able to pull out the man, who was unconscious and suffering from critical injuries. He was taken to a local hospital where he died.

Posted by Amy King